The Hubhoper Original program was first launched in December 2018 in the light of promoting the best of Indian podcasts and ensuring the podcast gets the right exposure & support to push it deserves.
In the program, both Hubhopper & the creator work together to build the podcast to a position where the podcast as a brand is able to attract potential monetisation opportunities. With Hubhopper’s support, creators are able to focus on content creation while the Hubhopper team focuses on channel optimisation for the podcast.
Some of our original podcasts include the likes of ‘Paranormal Reality’ which so far was able to gather over ‘3.5 million listens’ and was able to close sponsorship deals from the likes of ‘MyChoize Self Drive Cars’ & ‘Gaana’. This further propelled the podcast brand to launch its very own TV show & as well as publish a book with Penguin Random House!
‘The CricketNews.Com Podcast’ hosted by Sumedhh Bilgi is another Hubhopper Original show that made news with its phenomenal growth during Season 1 in 2020 and recently bagged a sponsorship by GoodGamer!
Becoming an Hubhopper original podcast will allow your podcast to receive the following benefits:-
Promotions:-
- Your podcast will be promoted across Hubhopper App users via push notifications regularly
- Your podcast will be added to the category ‘ Hubhopper Originals ’ on both Hubhopper Web & App for better visibility & discovery
- Your podcast will be promoted regularly across Indian OEM devices; which includes your Gionee & Karbonn mobile users.
- Your podcast will be added to the ‘Hubhopper Original playlist’ that is available and is promoted across our various channels.
Additional access:-
- Your account podcast limited will be increased to 10; allowing you to host multiple shows with a single account ( Other shows that has not been approved into the program will not fall under the Hubhopper original program)
- Hubhopper will build an Amazon Alexa Skill for your podcast for free
- Early access to new Hubhopper distribution partners & integrations
- Early access to new Hubhopper products & features
- Hubhopper Original podcasts are given preference with partner promotion recommendations ( Gaana, Spotify, Wynk Music and many more )
Preference:-
- Hubhopper Original podcasts are given preference on Hubhopper PR activities
- Hubhopper Original podcasts are given preference on selective content distribution to certain distribution partners
- Hubhopper Original podcasts are given preference on potential monetisation deals made by Hubhopper with third parties.
*These points are subjected to the demand of the market and the third party; no guarantees on deliverables*
Eligibility:-
Only the best of podcasts are exclusively chosen by the Hubhopper team in working in this collaborative programme.
Terms & conditions:-
- The podcast post joining the Original program
- must produce at least 10 episodes
- The podcast must bide by the Hubhopper original branding guidelines which includes the following: pre- roll audio, post-roll audio & podcast cover art watermark
- The length of the agreement is of minimum 6 months; during which the podcast cannot switch/migrate their podcast hosting platform.
- It is collaborative efforts between both parties to push the podcast brand towards the right direction; Hubhopper alone is not subjective to the performance of the podcast.
- Benefits will be availed during the active period of the agreement.
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