Podcasts are an amazing medium to put across your content. Here are some reasons why you should start a podcast:
- Video/Social Media is a format of active consumption. Audio is a format of passive consumption. Podcasts can be consumed anytime and anywhere.
- Having a Podcast is an added value proposition for your content channel. You can leverage both your followers and listenership.
- Creating Audio content is low in cost or no cost at all, and is much simpler as compared to Video creation.
- Listeners are more loyal as compared to Viewers or social media followers and have higher engagement.
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