Video Podcasting Playbook - Turn Your Podcast Into Video Content to Grow and Influence Your Listeners

You started your podcast with the goal of sparking a conversation about one of your favorite topics. You're passionate about cultivating an audience that values what you have to say on this subject matter and for some time now, it's been working! People who like listening to podcasts seem to enjoy hearing from you as well. But now you are finding it hard to get people to know about your show? 

And we understand it's even harder to promote your podcast, especially when you are a new buzzy show. 

This is how you do it! VIDEO PODCASTS!

What is video podcasting?

Video Podcasting is a combination of visual and audio content that follows a particular pattern. It could be simple or complex but it often consists of an image or videos from the hosts and guests on the show.

As people tune in every day, video podcasts bring familiarity to the brands. Video podcasts have better reach and efficiency to retain customers because of the video elements attached to them and can be easily and effectively shared on other social platforms.

Learn how to convert your YouTube channel into podcasts.

Audiogram

Audiograms are static images that are converted into videos by placing a waveform, a transcript, and an audio over it. These are more involved than a static image. Audiograms quickly grab the audience's attention. 

Sounds exciting right.  But how do you make audiograms? Fret not. Hubhopper offers a free audiogram tool that will quickly convert your podcasts into audiograms. 

Let's take you through the simple steps to create an audiogram in Hubhopper Studio.

Steps to create a video podcast using Hubhopper

You can find the Audiogram feature right in your Hubhopper Studio dashboard or through this link.

Now follow the steps to design an eye-catching short video of your episode:

Step 1 : Your first step is to add an audio from your files. You can select and crop a part of the audio that you want to use.

Step 2: Next, chose a ratio for your audiogram frame. You can chose any one from the Instagram ratio, YouTube ratio and Reels ratio depending on the platform you want to share your Audiogram on.
Step 3: Now, chose an image for your Audiogram by dragging and dropping in the specified space or selecting an image from your files. You can also use a solid color as your background instead of an image. 
Step 4: To give a unique streak to your short video, add an audio wave to your design. 

Step 5: Next, add some fun text or an excerpt from your podcast episode in your Audiogram.

Step 6: Your last step is to add a funky process bar. Through this, listeners will be able to track your Audiogram duration.  

There you have it! Audiogram that you can share across all your social media channels. 

With various templates to choose from to meet your promotional requirements, you can create a different audiogram every time. From Instagram stories and YouTube videos ratios to funky waves and progress bar, get the best-looking Audiogram for your episode.

You can now upload your video to your social media channels for better reach. Learn how to promote your podcasts on social media

You can even upload it on YouTube and then share the link to social media sites. Learn how to convert your IGTV videos into podcasts

You can double the size of your podcast audience and increase exposure to platforms that billions of people browse every day.

Now all you have to do is turn your regular podcast into a video podcast. Start with your video podcast now!  

We're always working on adding and upgrading new features at Hubhopper. You can learn from our courses, downloadable resources and community forums. 

Making a podcast isn't difficult, but making a great podcast takes more expertise. 

Join now and start learning how to make great podcasts together - it doesn't get easier than this! 

Happy podcasting!