The most common question for every podcaster is who is their right audience and how they can grow it. With the world being so big, there are still plenty of people out there who have yet to hear your message. And if you want success, you need to know where to find such audiences.
According to KPMG, India is the third-largest podcast-listening market globally and is expected to be valued at INR 17.62 Cr by 2023, growing at a CAGR of 34.5%.
Podcast listenership has reached over 200 million people per month and as a result more and more companies are turning to this medium for their marketing needs.
In this post, we will share with you all the best practices to promote your podcast. Basic steps to follow in a nutshell are:
- Produce great content to create an everlasting impression on your listeners.
- Create a hook or engagement for your listeners to encourage them to become your brand ambassadors. Let them spread the word for you.
- Collaborate with other podcasters in the community and attract their set of listeners.
- Promote it on social media channels and other third-party hosting sites.
Furthermore, check out the below the most asked questions on how to promote your podcast.
How to create quality content?
Your podcast will be appreciated if it includes content that is valuable for your listeners. If the listeners like your content, then they’ll surely share it further with others or on their social media.
Here are some of the best tips to create great content:
- Be the subject matter expert and show a deeper knowledge to stand out
- Choose your title wisely
- Do further research on your topic
- Talk about relevant and trending topics
- Be consistent and creative with your episodes
- Always focus on quality
- Invite influential people from your field on your show to bring value to your listeners
How to know your actual audience and engage with them?
Identify a niche
Niching down and knowing exactly who you’re speaking to is the most important thing to know when launching your podcast. Show the relevant content to the relevant audience so that they keep coming back. A dedicated audience is very helpful in creating word-of-mouth promotions.
Pay attention to audience activity on your podcast
You should pay attention to the content that your listeners are most engaged in. This will help you understand what they want from you and how to keep them interested. Creating content that connects deeply with the audience is a great way to engage listeners to share your podcast on their social media helping you to reach out to new audiences.
Involve your audience in your podcast
Let your listeners be a part of the communication that you want to start. Ask them to share their opinion and ask questions that you can use in your episodes. It is one of the best ways to know your listeners. The better you know your listeners, the better content you will create. In other words, work to build a podcast that’s interactive and promotes audience participation.
You can get listeners involved by asking them questions and reading their answers using your social media channels.
Alternatively, you could also ask your listeners for questions they’d like to ask some of your upcoming guests and make sure you do your best to include audience questions when your guests come.
That’ll make your audience look forward to your future episodes because they will know their opinion matters. Someone is there to listen to them and guide them without any judgment.
Offer regular giveaways
You can run contests for your loyal listeners or share discount offers from your sponsors or advertisers. It is important to entice them to stay tuned to your episodes because they have something to win. Chance of winning will keep their curiosity alive and they will be hooked to your episodes because they have good content and a chance to win.
Build an email database to map your audience
Every type of episode you create could be targeted to a different audience. So make sure that your audience mapping is on point - don't forget to gift your audience something occasionally and capture their email address to build a solid list for nurturing
Should I collaborate with other podcasters?
One of the fastest ways of gaining an audience is to collaborate with other podcasters. It is a two-way street where you bring an influential guest to your podcast or become a guest on theirs with a goal of an increasing audience to both your channels.
You can invite influencers, celebrities, or industry experts to be guests on your podcast. You can also become a guest on other popular podcasts and grow your podcast through collaborations to grow your loyal listeners.
Do I need a Microsite to promote my podcast?
A website is a powerful tool that helps you in spreading the word about your podcast. You can look at integrating your podcast on your website to increase discoverability.
Here are some reasons why a website is a must for attracting an audience:
- Listeners can find you through Google: when podcast listeners search for new podcasts in your niche or even your podcast by name, Google will most likely show your website up as a result
- Your website can help you promote your podcast: when you reach out to your social media followers for new podcast episodes, it would be best to direct that traffic to one source to reach out to all your content rather than different mediums
- You can post past episodes: a website is a perfect place to store all your old episodes for those audiences who would want to binge listen to your past content
How to get more downloads?
Leverage social media channels as an additional communication channel to create engagement with your listeners. Spill the beans on social media whenever you have a new episode to launch or you want to start a conversation on a current trending and important topic. Use it to outreach a wider segment of the audience. There are various tips that you can use to create a buzz on the social media channel. You can use Hubhopper Audiogram to share your podcast on social media channels.
Inform users where they can find your podcast
Find your podcast on these platforms and share it on your Facebook or Instagram story where your fans can play it directly. Make sure your handles are connected. You can always check out our blog on how to distribute your podcast to amazon music with Hubhopper Studio and other streaming platforms.
You now know the best ways to promote your podcast. This is a never-ending process. If you want more downloads and subscriber engagement, you need to do more than turn on the mic and start talking. However, if done correctly it can lead to huge outcomes! Be consistent with all of these steps for continued success!