As Google Podcasts bids farewell in 2024, YouTube Music is seizing the opportunity to diversify its content by embracing audio podcasts. This strategic move marks Google's shift towards making YouTube Music the go-to platform for podcast hosting. Consequently, podcasters now have the opportunity to broaden their reach by submitting their audio-only RSS feeds to YouTube.
Podcasters will require an existing audio or video podcast and an RSS feed to submit their show to the new directory. You can now begin submitting your shows, and we've outlined the steps below to guide you through the process of getting listed on YouTube Music.
Requirements for YouTube Music
When submitting your podcast to any directory, it's essential to ensure that your podcast meets all basic requirements. Check your podcast settings to ensure the following:
- Podcast title or name
- Podcast description
- Podcast website
- Selected category(s)
- Primary language
- Original podcast cover art (3000 x 3000 pixels in PNG or JPG)
- Podcast artist name
- Episode titles within 20 characters
In addition to these requirements, your podcast must adhere to YouTube's Terms of Service. Podcast content on YouTube cannot contain advertisements. However, host-read content, including ads, sponsorships, or endorsements, is still permitted. During the submission process, indicate to YouTube that your show includes host-read ads.
How to Submit Your Podcast to YouTube Music
To submit your show on YouTube, you'll need to create a YouTube account. Follow these steps to submit your podcast:
1. Log in to YouTube Studio
Sign in to YouTube and click on your profile icon in the top right corner. Then, select YouTube Studio from the dropdown menu. Next, click the Create button in the top right corner and choose the New Podcast option from the dropdown menu.
2. Accept Terms
Read and accept the Terms of Service. After accepting the terms, read the instructions on the following screen and click Next.
3. Add RSS Feed
Enter your RSS feed URL on the next page. You can find your podcast RSS feed on your Hubhopper distribution dashboard
4. Verify Email Address
Click "Send code" to verify your account. This will send a verification email to your account associated with the RSS feed. When you receive the email, add the verification code and click Verify.
5. Select Episodes
Choose which episodes you want to upload to YouTube. You can select:
- All existing episodes
- Episodes published since a specific date
- Only future episodes
After making your selection, click Next. If your episodes contain host-read paid promotions, select the option indicating this.
6. Review Submission
Review visibility details, then click Save to submit your podcast to YouTube Music.
Congratulations, your podcast has been submitted to YouTube Music! Unlike other directories, your podcast won't be automatically available on YouTube Music. After a few days, you should receive an email notifying you that your podcast is ready to be published. You'll need to publish your show to be fully listed!
How to Publish Your Podcast on YouTube Music
Once you receive the email indicating your show is ready to be published on YouTube, follow these steps:
1. Log in to YouTube Studio
Sign in to your YouTube Studio account and go to Content > Podcasts.
2. Publish Your Feed
Find "Video count" and click Publish next to your RSS feed. This button will appear when your episodes are approved and finished uploading.
That's it! Once published, new episodes added to your feed will be public on YouTube. For added privacy, you can adjust settings on the Podcast details page in YouTube Studio.
Congratulations, your podcast is now listed on YouTube Music!
Frequently Asked Questions
What happens when you submit your RSS feed to YouTube?
YouTube will create videos for each podcast episode you choose to upload. Using your podcast's show art, YouTube will create static image videos and upload them to your channel.
Will subscribers be notified of new episodes?
Yes, eligible subscribers will be notified when new episodes are added to your RSS feed.
Will YouTube automatically update my listing?
No, YouTube does not automatically update changes made to your RSS feed. You'll need to manually update details in YouTube's podcast settings.
How are episodes sequenced on YouTube?
Episodes are ordered by release date as listed in the RSS feed.
Will my YouTube stats show in my podcast hosting account?
No, YouTube Music stats are only available in YouTube Studio.
If my podcast was listed on Google Podcasts, will it be automatically moved to YouTube Music?
No, Google accounts will not transfer to YouTube, so all podcasters need to resubmit their shows to YouTube Music.
Can I use outside monetization on YouTube?
No, podcasters cannot include ads or outside promotions on their YouTube channels.
How can I make my podcast stand out?
Focus on high-quality audio, catchy intros, and providing detailed podcast information to feed YouTube Music's algorithm. Share clips of your episodes on social media to attract new listeners.
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