Podcast Data To Build Business Value

Understanding more about your audience and their listening patterns can help you build immense value and as well as better strategise your content creation plan.

When working with potential sponsors & advertisers, the more data insights you can provide, the more value you can propose to get the best outcome from these collaborations.

To view data pertinent to building business value, you need to log in, choose the podcast you wish to see the data for, and go to your Analytics by clicking it on the column on left-hand side. You can then toggle between different tabs to view your data.

Operating system data

This data offers you an insight into the type of platforms they are using to tune into your podcast. You can see if podcast listeners are using which devices (eg: iPhone, Android, WatchOS, Mac OS X, and KaiOs). Find this data under the 'Device' tab.

Podcast players data

Find out which podcast platforms people use to listen to your show. Are they using Gaana, Spotify, or Amazon Music? You can see these trends over time in our Podcast Player chart. Select the apps you want to see on the chart and visualize where you're getting more listeners. Access this data by going to the 'Platforms' tab.

Download data

Hubhopper Pro provides you with advanced analytics to power up your podcasting game. You can download this data in the CSV format from your analytics dashboard.

Device distribution data

This data offers you an insight into the type of devices your listeners are using and which has the most or least consumption. You can see if podcast listeners are tuning into your podcast through different devices (eg: a Generic smartphone, Desktop, Spider, iPhone, Apple Watch, iOS-Device, Mac, Oppo RMX1911, Generic feature phone, and LYF F271i.) You can find this data under the 'Device' tab.

You can now view data beyond 90 days and as well as choose the date range for which you wish to view the data.

Who are your listeners? Why, how & When do they listen to your show? Who is your loyal audience? The answers to all these questions can be put together from the various data points provided to you through the advance analytics dashboard with Hubhopper's Paid plans.