Podcasts are relatively new and enriching experiences for both listeners and content creators. It takes a lot to create a successful show which can add value to these stakeholders. You need careful planning to plan and create content along with time and money to buy equipment. Your content is certainly a driving factor and helps you in laying a good foundation for a better future. However, there is another aspect that is equally important which is podcast branding.
So, now you must be thinking, what exactly branding means? When you say the word 'branding', it is all about creating a perception about your podcast show. It includes the look and feels of your podcast. It includes everything from the artwork associated with each episode, to the music they hear when the show starts. What perception do you want to create through your podcast? What message should people gather when they hear about you? Essentially, it's how to generate loyal listeners who are intrigued by whatever message or story that they're hearing from your podcast!
What is important?
It is important to create the right look and feel for your podcast show. It should reflect the real persona of the show while setting the right tone for it right in the beginning stage. For example, if your show is about motivation or relaxation then the artwork should use more pastel colors or images and the music should be soothing so that when people see it they will know about it instantly.
Things to consider for branding
Creating deep connections with listeners is not easy and certainly does not happen overnight. However, implementing some core branding principles to your podcast and taking the time to invest in your brand will turn listeners into die-hard loyal fans.
Here are 6 things to keep in mind while working on podcast branding:
Analyze your audience
Knowing your audience is the key to the success of your podcast show. Before you plan your podcast branding, you should learn details about your audience, like their lifestyle, the language they speak, and their interests. Create artwork based on your audience and the content of your show. You can also create your own digital avatar to let people know who they are speaking to. They will feel more connected if their beliefs will resonate with yours.
Have a clear mission and vision
How do you want your brand to be remembered? This is the question that should guide all of your communications.
How would people perceive what they're getting from listening to your show? Why are you doing it in the first place? Find out answers to these questions to establish your brand identity.
Ensuring that you have a specific mission and overall vision for your podcast is important for you to create an engaging identity. These considerations should be at the core of every decision about content creation. People don't care how witty or intelligent something sounds if there's no point behind everything being said; so make sure before diving headfirst into creating episodes that you know why these decisions will matter on both short term (easing listener investment) and long term bases (building loyalty).
Be consistent with your branding
Your podcast is an extension of your brand. This means that everything from the content you produce to how it's presented should be consistent with what your audience expects, which in turn will help grow their trust and loyalty for future interactions. To do this successfully, think about every decision related to the audio - like artwork or topics - as part of a cohesive whole rather than isolated parts on different pages. Consider creating some guidelines by asking yourself: Will my listeners be able to identify my real persona? Do these images and colors make sense together? Is there anything here inconsistent with our mission statement or vision? Your tone needs to be witty and according to the content, and podcast format you have decided to deliver.
Connecting with people in your specific industry as well as across other industries is an excellent way to build and promote your podcast. Reach out through social media or email, go to any events that you can attend, and start interacting! This helps not only increase the awareness of your brand but also gives others a chance for education on what it takes to make successful podcasts.
Anyone can start a podcast but not everyone knows how to make their show stand out. While you want your new venture to be consistent and memorable, it's also important that the content is original so people will come back for more. Browse other podcasts on Hubhopper or any listening app of choice, look at what others are doing well with production value and the overall style while designing yours - there should always be room for improvement! Think about adding some unique segments as well as editing episodes when appropriate to catch listeners' attention over competitors; post eye-catching images online using social media accounts like Facebook or Twitter where followers might find them easily; create an easy website design that includes all necessary information such as contact info in case someone wants more details about hosting events related
Promote your podcast online
Your podcast can be a great platform to expand your brand and make new connections. The first step for branding your show and creating awareness should always start with promoting on social media as much as possible. Make sure that you submit your podcasts in different directories like Spotify, Google Podcasts, Apple Podcasts, Wynk Music and others.
Here are some tips on how you can promote yourself on social media:
- Use Facebook's Ads Manager for an easy way to boost engagement of people who have shown interest in similar content or brands as yours, but haven't yet listened to their first episode.
- Create engaging posts that will entice users from other platforms (Twitter, Instagram) onto your page by linking them directly there through the post caption so they're not scrolling around looking for where it is when you've made it very clear that this is what they should see next!
- Try using hashtags like #podcastsessions #newpodcasts #podcasting or create catchy phrases related specifically to podcasts.
Your listeners want to be engaged and entertained. If you stay true to your vision, the show is always going to have a quality feel for everyone listening to. The audience will grow because people are drawn to good content. They can tell when it's been made with love or if it's just trying too hard!