Why should I have a podcast?

Why miss out on the opportunity to capture audio first demand users? Expand your brand audience pool and add immense value to your content with this expansion. Podcasts are an amazing medium to put across your content. Here are some reasons why you should start a podcast:

Easy Creation

As compared to video & social media content creation, a podcast is fairly much easier & of little or no cost at all to produce. All you need is a device to capture your audio, an audio editing tool and lastly a podcast hosting platform like Hubhopper to host & distribute your podcast. Audio editing tools are freely available like the Hubhopper studio editor or Audacity. An audio recorder device is also mostly available with everyone these days, with either their smartphones or their headphones with in-built microphones. 

Low Data Consumption

Video content data consumption is very high as compared to audio content data consumption. Why let your audience constantly waste gigabytes of data on video format while they can listen to you with minimal data consumption via your podcast channel.

Larger Audience Pool

While your YouTube channel is only limited to your subscribers & YouTube users; Podcast is platform-agnostic, and by this, we mean that it is available across multiple platforms & devices. You have access to a larger pool of subscribers from different platforms & devices, and not limited to just one Space. That too all this access for free!

Your podcast can be made available on platforms like Amazon Music, Spotify, Apple podcasts, Gaana, Jio Saavn, and Hungama to name a few. People can also listen to podcasts on smart speakers, OEM devices, smart cars, and smart TVs.

Passive Content Consumption

While the rest of the world is fighting for that 2-3 hours of screen time of their users, the podcast is a medium that fits in perfectly within everyone’s routine and can be consumed passively. You can lock your phone screen cause you don’t need to look at it to listen to podcasts. People listen to podcasts while running, cooking, driving, commuting; imagine the opportunity you are missing if you let these hours of potential content consumption go!

Podcast as a medium for content consumption has been growing big & rapidly in the past few years. Every audio streaming platform has podcasts available in their directory and this trend does not look to stop. Being an early adopter of this medium has a lot of benefits. Think of the early adopters of YouTube, where they were and where they are now.