Introduction to Dynamic Audio Insertion Feature for Podcasts

What is Dynamic Audio Insertion?

Dynamic Audio Insertion is a technology that allows podcast creators to insert and update audios in their episodes in real-time. Unlike static ads, which are baked into the episode and remain unchanged, Dynamic Audio Insertion can be swapped in and out, ensuring that listeners hear the most relevant and timely advertisements whenever they play an episode.

How to Create a Campaign

To set up a Dynamic Audio Insertion campaign, you will first need to subscribe to our GROWTH PLAN. Once subscribed, Go to your Campaign tab on the left hand-side of your podcast dashboard and click on 'Create Campaign'

Step 1: Add Campaign Name & Description

Provide the details of your campaign, including the sponsor and the specifics of the campaign deal. This information helps other team members understand the campaign.

Step 2: Upload Ad Audio Files

While producing the ad copy, ensure the audio files meet these specifications:

• File size: Not more than 5 MB
• Playtime: Not more than 1 minute

Upload the produced ad audio files to your Audio Library.

Step 3: Choose Ad Positioning

Decide where the ad will play in your episodes:

• Pre-Roll: The ad will play at the beginning of the episode.
• Post-Roll: The ad will play at the end of the episode.
• The number of audio files per Ad slot is limited 3 for preroll and 3 for postroll

Step 4: Select Episodes for Ad Placement

Choose the episodes where the ad will be played:

• All Episodes: The ad will automatically play on the latest 50 episodes of your podcast.
• Specific Episodes: Select specific episodes for the ad to play on

Step 5: Activate the Campaign

Once everything is set up, click the 'activate' button on your episode campaign dashboard to publish the campaign live. You can create up to 10 campaigns for a podcast. However, you can have only one campaign Active at a time for a podcast.

Why is it Useful?

• Relevance: Ads can be tailored based on podcast listener's demographs, making them more engaging and effective.
• Timeliness: Advertisements can be updated regularly, allowing for promotions that are current and seasonally appropriate.
• Flexibility: Podcast creators can manage and update their ad inventory without having to re-edit or re-upload episodes.
• Increased Revenue: With the ability to serve different ads to different listeners, creators can tap into multiple ad campaigns simultaneously, maximizing their earning potential.

How to Monetize with Dynamic Audio Insertion

• Partner with Advertisers: Collaborate with brands that align with your podcast’s content and audience. Use the Dynamic Audio Insertion feature to insert these ads at optimal points in your episodes.
• Utilize Ad Networks: Join podcast ad networks that offer Dynamic Audio Insertion capabilities. These networks can connect you with a variety of advertisers looking to reach your audience.
• Segment Your Audience: Leverage listener data to segment your podcasts audiences and serve targeted ads. This increases ad relevance and effectiveness, leading to better ad performance and higher rates.
• Regular Updates: Keep your ads fresh by regularly updating them based on current trends, events, or seasonal promotions. This keeps your content relevant and engaging for your listeners.

Dynamic Audio Insertion offers a powerful way to monetize your podcast by making your ad inventory more versatile and effective. By incorporating this feature, you can enhance listener experience while increasing your revenue streams.

FAQ

Which team roles can access this feature?

The Owner and Manager roles can create and edit podcast campaigns, while Editors can only make changes to existing campaigns.

How many campaigns can I create for a podcast?

You can create multiple campaigns, but only one campaign can be active at a time.

How many episodes can I add audio insertion to?

You can add audio insertion to a maximum of 50 episodes.

How long does it take for the campaign to be active?

It takes approximately 5-10 minutes for the system to successfully insert the selected audio file into all the chosen episodes.

What do you mean by an impression?

An impression refers to the number of times listeners hear the inserted audio file in your episode. Each instance of a listener hearing a pre-roll or post-roll counts as a separate impression.