Choosing the right category for your podcast is important for discoverability, chart placement, and audience targeting. Most major podcast platforms follow a standardized category structure.
This guide explains how categories work and what options are available.
How Category Selection Works
Across most podcast platforms:
- You can select up to two main categories.
- For each main category, you can select one subcategory.
- The first main category selected becomes your Primary Category.
- Your primary category determines chart rankings and overall placement.
Structure example:
Main Category 1 → Subcategory 1
Main Category 2 → Subcategory 2
Selecting subcategories is not mandatory but strongly recommended for better targeting.
Main Categories and Subcategories
1. Business
Subcategories:
Careers
Entrepreneurship
Investing
Management
Marketing
Non-Profit
Suitable for founder interviews, startup discussions, investing insights, marketing shows, leadership content, and professional development.
2. Arts
Subcategories:
Books
Design
Fashion & Beauty
Food
Performing Arts
Visual Arts
Suitable for creative storytelling, book reviews, fashion discussions, culinary shows, and artistic commentary.
3. News
Subcategories:
Business News
Daily News
Entertainment News
News Commentary
Politics
Sports News
Tech News
Suitable for current affairs, daily briefings, commentary shows, and news analysis.
4. Education
Subcategories:
Courses
How To
Language Learning
Self-Improvement
Suitable for instructional shows, exam preparation, language podcasts, and skill-building content.
5. Comedy
Subcategories:
Comedy Interviews
Improv
Stand-Up
Suitable for humor-driven shows, comedian interviews, and improvised content.
6. Health & Fitness
Subcategories:
Alternative Health
Fitness
Medicine
Mental Health
Nutrition
Sexuality
Suitable for wellness shows, medical discussions, therapy conversations, and fitness guidance.
7. Kids & Family
Subcategories:
Education for Kids
Parenting
Pets & Animals
Stories for Kids
Suitable for parenting advice, children's storytelling, and family-oriented content.
8. TV & Film
Subcategories:
After Shows
Film History
Film Interviews
Film Reviews
TV Reviews
Suitable for movie reviews, show recaps, entertainment breakdowns, and film analysis.
9. Society & Culture
Subcategories:
Documentary
Personal Journals
Philosophy
Places & Travel
Relationships
Suitable for cultural discussions, travel diaries, personal storytelling, and social commentary.
10. Science
Subcategories:
Astronomy
Chemistry
Earth Sciences
Life Sciences
Mathematics
Natural Sciences
Nature
Physics
Social Sciences
Suitable for research-based podcasts and scientific explanations.
11. Leisure
Subcategories:
Animation & Manga
Automotive
Aviation
Crafts
Games
Hobbies
Home & Garden
Video Games
Suitable for hobbyists, gaming podcasts, lifestyle enthusiasts, and recreational topics.
12. Music
Subcategories:
Music Commentary
Music History
Music Interviews
Suitable for musicians, music reviewers, and industry discussions.
13. True Crime
No subcategories.
Suitable for investigative storytelling and crime series.
14. Religion & Spirituality
Subcategories:
Buddhism
Christianity
Hinduism
Islam
Judaism
Religion
Spirituality
Suitable for faith-based content, religious teachings, and spiritual discussions.
How to Choose the Right Category
Select the category that represents the majority of your content.
Choose the most relevant subcategory to narrow your positioning.
Use the second category only if your show genuinely fits both.
Ensure your podcast description aligns with your selected category.
Your primary category directly impacts chart placement, so choose carefully.
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